Thursday, April 14, 2011

The 90 Day Effect

If you’ve ever watched an infomercial, you’ve probably watched fitness guru, Tony Horton, sell his “P90X” muscle building program: 90 Days to a fantastically built body.

Dr. Oz espouses his “Live Longer, Feel Younger 90 Day Diet Plan.”

Addiction recovery programs focus on “90 meetings in 90 days.”

Even the first days of a new presidency is observed for its “First 100 Days.” Yes, it 100 IS 10 days more than 90, but it is close.

So, what IS this 90 Day marker? Is it more effective than, say 21 days? What about 30 or 60 days? Are they less remarkable?

As the founder of the Fired Up for Success 90 Day Program, I am happy share to my opinion.

It takes 90 days to build a new habit. Yes, you can have awareness almost immediately. You’ve gone to the workshops, or had the coaching session, or gotten cutting edge information, and been incredibly inspired. Ideas flowed. Insights popped.

Then, you went home. Incorporating new insights and ideas into your existing life or business is the hard part. “What am I going to DO with this idea or insight?” That’s trickier. Often we don’t KNOW what to do, and, if we do, we’re apprehensive about doing it. The act of “DOING” often triggers fear and resistance which manifests as perfectionism and procrastination. “Doing” is often a very new habit. It takes some direction to learn how to move past fear and procrastination.

There are some primary tools that help with that, but the real key to success is consistency. Whatever you do over and over is what produces results. The 90 Day marker allows you to have had the time to embrace a new behavior, get used to doing it over and over, and, by 90 days, have it become a new pattern.

It also allows it to work. In 90 days, you CAN see that your life is changing. The neuro-pathways of your brain are actually in place for a new way of being. But, that doesn't happen without repetition. It takes 90 days to experience real results.

We live in a world where we want instant gratification and expect too much too soon. Whatever you want in your life, you have to give it a minimum of 90 days.

The 90 Day program is a terrific format for delivering a wide variety of services, education, coaching and change management. If you want to know more about the magic of the 90 Day Program and how you might incorporate it into your product or service, be sure to join us for our upcoming call next Monday!!

By the way, good marketers already know this secret. I just signed up for Vonage, where they offered me a low introductory rate for….guess what….90 days!! They know I will be thoroughly hooked and have embraced Vonage as my phone company by then.

So, I hope to connect with you some of you soon.

Probably on my Vonage phone.